September 24, 2019   |   by admin

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world. Harvard Business School professor Youngme Moon has emerged as one of the world’s compelling voices on the future of strategy, competition. Be Different (and better) to stand out and succeed. once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer.

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And it is these observations that make it very difficult for them to resist the urge to follow suit.

Changing the Way the World Moves. Escaping the Competitive Herdcompetition too often breeds conformity. Companies that follow the usual paths to differentiate their products and services younfme just imitate competitors. It would be better to put them in an epilogue.

However, studies that Moon referred in the appendix page are worth reading! What led you to write Different? May 21, Sylv C rated it liked it Shelves: Want to Read saving…. Aug 06, Romael rated it it was amazing. It’s not that I think he’s wrong, I just feel that it’s not complete. In my research, what I learned was that despite the fact that most companies are deeply committed to the concept of differentiation, at escapinf given moment they are competitivf intensely aware of what their competitors are doing, and it is this competitive vigilance that ultimately pushes them down a path of conformity.

Interested in improving your business? Refresh and try again.

When Other Companies Compete Like Crazy, Dare to Be Different

Her writing is simple and exudes more than just business wisdom. A commitment to be different, not in a superficial, I’m-going-to-offer-a-couple-of-features-my-competitor-doesn’t-offer kind of way, but in a way that is fundamental and near impossible to replicate.

Yet there is plenty of space for adventurous companies keen to break free of the pack. How can marketing managers get started? It requires imagination and creativity. Jan 26, Prana Business rated it it was amazing. It is not about “how” a business becomes “different,” but rather, simply about describing cases of businesses that have really stood out for being different in one way or another.


Changing the Way the World Moves Youngme Moon InUber is cmopetitive what may be the largest point-to-point transportation network of its kind; it esvaping literally changing the way the world moves.

Because to stand out you must become the exception, not the rule. An authority on innovative consumer marketing strategies, Moon has published case studies on companies including Microsoft, Sony, and Intel, and consults with consumer marketing companies in the area of innovation.

This was very good.

Different by Youngme Moon | : Books

The book explores characteristics of these brands and offers examples. The book dives into the world of brands and how we have so much choice in brands, that it becomes harder and harder to differentiate. A somewhat philosophical take on what it means to be different. Cite View Competifive Educators Purchase.

Different: Escaping the Competitive Herd

Feb 22, Alberto Lopez rated it it was amazing. Aug 29, Finja rated it liked it Shelves: That business is, at heart, a profoundly human endeavor There differemt no examples of companies that tried to be “different,” but failed. Hardcoverpages. Changing the Way the World Moves The book gives a few novel ideas to escape competition dilemma. I may heerd may not have read this before. This book well raised the awareness of the importance of being different but if you are looking for a method to differentiate your self, you might not find the answer from the book.

Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous.

Dec 12, I rated it liked it. Books by Fifferent Moon. Brand loyalty is harder to come by today because consumers see product categories as a blur of too many choices and not enough differences that matter.


The outcome is industries with overwhelming choices but superficial differentiation to the point where consumers no longer identify with individual brands but instead with categories of brands as being rather generic. I recommend this book to any marketing person. May 28, Lam Duy rated it really liked it. Nov 17, Gregg Rozeboom rated it really liked it. An insightful, nuanced, atypical “business” book. Does your book include examples of companies that have broken free from the “sea of sameness?

About Different What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? This book had some interesting points, but it felt like the author had a need to fill space and added a lot of unnecessary rambling. I enjoyed the ideas and the way she writes but classic example of a book that was probably a magazine article or bschool case study that someone stretched to sell as a book.

They will notice, for example, that competitor A has decided to offer a couple of new features in this market, or that competitor B has raised its prices in that market. In a world where so many brands end up offering the same thing, Youngme Moon managed to be enlightening, entertaining and different in her own right.

Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else. Whether that’s good or bad or neutral depends on what you’re looking for.

The book is a very quick read couple hours max.